Emerging technology.
Industry megatrends.
Voice of the customer.
Topics that drive change and matter to you.
Where Decision-Makers Unite to Tackle the Issues and Shape the Future of the Industrial Supply Channel.
ISA22 is taking things next level through iconic education, energized engagement opportunities, and a reimagined, modern platform for connections. Part think tank. Part purposeful networking. ALL built for the future.
Geared toward big thinkers at Distributor, Manufacturer, and IMR companies around the globe, this year’s powerful agenda is future-focused and packed with the strategies you need to raise your game and stay current in a rapidly evolving market.
ISA22 Agenda
Monday, April 11, 2022
In-Person: Houston, TX
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3:00PM–4:00PM CST Exhibit Hall Open + Booth Meetings
Monday, April 11, 2022 |
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3:00PM–4:00PM CST Reception - ISA Board Meet & Greet
Especially for new ISA members, first-time attendees, and service providers.
Monday, April 11, 2022 |
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4:15PM–6:15PM CST Opening Keynote - Anticipatory Leadership: Use Hard Trends to Accelerate Innovation and Growth Daniel Burrus - Leading Futurist; Strategic Advisor; Disruptive Innovation Expert
Monday, April 11, 2022 |
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6:15PM–9:00PM CST Rooftop, Poolside Opening Reception
Monday, April 11, 2022 |
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Tuesday, April 12, 2022
In-Person: Houston, TX
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8:00AM–9:15AM CST The Voice of the Customer Part 1: A Macro Perspective that Impacts Us All
Speaker:
Tuesday, April 12, 2022 |
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9:15AM–11:15AM CST Exhibit Hall Open + Booth Meetings
Tuesday, April 12, 2022 |
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11:15AM–12:30PM CST Future Trends in Technology
Panelists:
Tuesday, April 12, 2022 |
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12:30PM–3:30PM CST Lunch + Exhibit Hall + Booth Meetings
Tuesday, April 12, 2022 |
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3:30PM–4:45PM CST The Voice of the Customer Part 2: The Future of the Automobile
Speaker
Tuesday, April 12, 2022 |
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5:00PM–6:00PM CST IMR Reception By invitation only.
Tuesday, April 12, 2022 |
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5:30PM–6:30PM CST Women in Industry Happy Hour Reception
Tuesday, April 12, 2022 |
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Wednesday, April 13, 2022
In-Person: Houston, TX
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8:00AM–9:15AM CST The Workforce of the Future
Speaker:
Wednesday, April 13, 2022 |
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9:15AM–9:30AM CST Break
Wednesday, April 13, 2022 |
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9:30AM–10:45AM CST Future of Sales and Marketing
Speaker:
Wednesday, April 13, 2022 |
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10:45AM–1:00PM CST Lunch + Exhibit Hall + Booth Meetings
Wednesday, April 13, 2022 |
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1:00PM–2:30PM CST Closing Keynote - Economic Guidance: Accurately Prepare for the Future Alan Beaulieu - President, ITR Economics; Chief Economist; Acclaimed Speaker & Author
Wednesday, April 13, 2022 |
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Tuesday, April 19, 2022
Virtual: Sales & Marketing
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9:30AM–10:15AM CST Why Switch? How to Convert the Modern End-User into Your Brand
Speakers:
Tuesday, April 19, 2022 |
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10:30AM–12:30PM CST Selling in a Post - Pandemic World: The Future of Industrial Distribution Sales
Speaker:
Tuesday, April 19, 2022 |
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12:45PM–1:30PM CST Impact of Changing Buyer Preferences to the Channel Sales Environment
Speaker:
Tuesday, April 19, 2022 |
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1:45PM–2:30PM CST How Focusing on Customer Experience through Unified Commerce Drives Profitability
Speaker:
Tuesday, April 19, 2022 |
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2:45PM–3:30PM CST PANEL: Optimizing the Manufacturer and Distributor Relationship with Data
Speakers:
Tuesday, April 19, 2022 |
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Tuesday, April 26, 2022
Virtual: All Things Talent
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10:30AM–11:15AM CST How to Build Next-Gen Talent Pipeline: Understanding the Mindset of Gen-Z
Speaker:
Tuesday, April 26, 2022 |
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11:45AM–12:30PM CST Win the Talent Game with a Culture of Inclusivity
Speakers:
Tuesday, April 26, 2022 |
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12:45PM–2:45PM CST The Remote, the Hybrid, and the In-Person - The Post-COVID Workplace
Speaker:
Tuesday, April 26, 2022 |
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3:00PM–3:45PM CST Building a Learning Culture Within Your Company
Speaker:
Tuesday, April 26, 2022 |
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Tuesday, May 3, 2022
Virtual: Digital Transformation
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8:30AM–9:15AM CST 3D Printing: The Best Kept Secret on the Manufacturing Floor
Speaker:
Tuesday, May 3, 2022 |
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9:30AM–11:30AM CST Building a Culture of Cybersecurity
Speaker:
Tuesday, May 3, 2022 |
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12:00PM–12:45PM CST AI in Sales Enablement
Speaker:
Tuesday, May 3, 2022 |
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1:00PM–1:45PM CST AI in Inventory Management and Procurement
Speaker:
Tuesday, May 3, 2022 |
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2:00PM–2:45PM CST A Day in the Life of an AI-Enabled Industrial Supply Business
Speaker:
Tuesday, May 3, 2022 |
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3:00PM–3:45PM CST Digital Transformation: Internal and External Strategies for Optimal Results
Speaker:
Tuesday, May 3, 2022 |
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Voice of the Customer
Nothing is more important than tying everything we do to the End User. They’re the customer and without them we don’t exist. During interactive panel discussions and though-provoking sessions led by thought-leaders (and the End Users themselves), you’ll learn how the End User is changing and wants to buy.
A New Way to Network
This is where the magic happens. Take part in purposeful networking where you’ll collaborate on thought-provoking industry-specific roundtable discussions designed to shape our channel and future-proof your company. We’ll tee up the topics… you’ll break out into small groups to drill down on the issues together. Collectively, here’s where we’ll create a channel that’s built for the future.
Enhanced Exhibit Experience
We’re taking things up a notch and fully immersing the exhibits in the education and networking experience. Intentional? Yes. What does that mean for you? It means more purposeful connections plus the ability to seamlessly interact with a targeted group of industry partners that are aligned with the messages and learnings you’ll hear during the education sessions.


Benj Cohen is the Founder & CEO of 
Grady, who brings more than 20 years of experience in scaling high-growth B2B organizations, is well-positioned to build on 
Tracey Yi is the CEO of Arrival Elements, leading Arrival’s vertical integration efforts. In addition, Tracey serves as Arrival’s Chief Procurement Officer, overseeing the production of Arrival’s materials and vehicle components.
Sinem Hostetter is a Partner with the Marketing and Sales Practice at McKinsey & Company, based in Chicago. In this role, Sinem supports B2B companies across a range of industries, including chemicals, agriculture, food, and distribution with commercial transformations, from go-to-market strategy and analytic enablement of sales teams to driving growth with green products.
James is the President & CEO of the Dorn Group. He is a proven leader with more than 25 years of consulting experience helping growth-minded executives across manufacturing and distribution firms build modern revenue growth strategies.
J is the Managing Director of the Consulting Practice at the Dorn Group. J is an enthusiastic and collaborative leader, author, and public speaker with the unique ability to help leadership teams both formalize their vision for growth and implement change management across cross-functional teams.
Russ Sharer is the Director of Strategic Sales Excellence at The Brooks Group. Russ has led large and small teams to achieve exponential growth and is passionate about helping people maximize their strengths and improve their performance on the job. He combines his 30+ years in B2B Sales and Marketing with his in-depth facilitation experience to help program participants connect the dots with a practical, “easy-to-learn” approach.
Lee Richards is the Founder and Managing Partner of Navigant Associates, LLC, a global consulting, training, and research firm specializing in channel sales strategies. With a special focus in the industrial markets, Lee and his partners design, execute and enable channel strategies by leveraging the Channel ACE model of best-in-class channel practices.
As a founding member and the CEO of DataXstream, Tim has acquired over 25 years of business experience and over 20 years of experience in SAP systems architecture and program delivery. A mechanical engineer with experience in manufacturing, Tim’s knowledge base includes integration, project management and product development in a wide variety of industries. Tim specializes in the development of SAP technical strategies and services for customers with a pragmatic, get the job done approach. His extensive SAP technical and functional background has enabled him to bring real value to customers of all sizes and complexities. An alpine ski enthusiast, Tim coaches and races Slalom and GS.
Pradip co-founded ActVantage to help distributors drive profitable growth through analytics and talent development. In the last 15 years, he has worked with over 350 companies to boost revenue and margins. His seven books, consistently on the National Association of Distributors’ Top 10 Best Sellers list, are evidence of this thought leadership in wholesale distribution. With a Doctorate in Business Analytics, he plays a vital role in driving data and analytics strategies for several cutting-edge distributors. Before joining ActVantage, he cofounded the wholesale distribution-focused research lab at Texas A&M University’s Industrial Distribution Program.
Kevin Brown is the CEO and Co-Founder of LeadSmart Technologies the maker of LeadSmart Channel Cloud CRM and Business Intelligence system.
Dr. Bharani Nagarathnam is an Instructional Assistant Professor and Associate Director of Master of Industrial Distribution at the Department of Engineering Technology & Industrial Distribution at Texas A&M University. He teaches graduate and undergraduate courses in Industrial Distribution. He has more than 20 years of experience in teaching, applied research, academic program management, and business development.
Kimberly Williams is vice president of Diversity, Equity & Inclusion for Stanley Black & Decker – a global, diversified industrial established in 1843 and ranking #1 in tools and storage, #2 in security services and a global leader in engineered fastening.
Jessica Yurgaitis is the great-granddaughter of the founder of Industrial Supply Company, Inc. and is part of the fourth generation of company leadership. As President of Industrial Supply, Jessica is responsible for all supplier programming and business strategy and the company’s sales and marketing programs. Along with these responsibilities she is tasked with building and executing the company strategy.
Jeff Butler is an author and workplace strategist who explores human behavior within the working world. His experience spans over 40 industries in 4 continents on how different cultures and employees interact with each other. He studies common threads of behavior in industries such as IT professionals, underground utility workers, police officers to clothing retail chains. In addition, companies like Google, Amazon, John Deere, and Coldwell Banker.
As founder and CEO of Verusen, an innovator in supply chain data, inventory and procurement technology, Paul Noble oversees the company’s vision and strategic direction. He has extensive experience in the industrial supply chain and distribution space, as he was recognized as a Supply Chain Pros to Know by Supply and Demand Chain Executive in 2020, 2021 & 2022.
With over 25 years of distribution experience, Nelson Valderrama has worked with GE Supply and Private Equity firms that evaluated distribution businesses. He learned data from the banking industry where it is not an option. He saw the opportunity to apply his banking data lessons to the distribution model and help distributors uncover the hidden gross margin in the data they already have.
Arnaud has spent his career at Dillon Supply in various roles in Sales & Operations, always aiming to understand customers’ needs and expectations. Businesses should constantly be looking for ways to re-invent themselves to adapt and innovate in an ever-changing environment. Digital transformation is at the center of Arnaud’s current mission at Dillon Supply.